Credit Suisse

Business Plan

The structure, form, and content of the business plan are key factors in determining the prospects of your future company. A guide is available here.

Vision and Strategy

What makes your company unique? What are your core competencies? What kind of market presence do you want? Your vision will provide the answers to these questions – it describes how your company sees itself moving forward, and points the way toward the future. It is also the starting point for developing your strategy and defining your specific goals as well as the steps to achieve them. These elements form the basis of the business plans.

Why Is a Business Plan Necessary?

A business plan sets out systematically and clearly how your business idea will be implemented, what resources will be required, and what results can be expected by when. It is an essential planning tool for acquiring future business partners such as investors, employees, suppliers or banks.

Structure, Form and Elements of the Business Plan

The business plan is a short and precise document. It mentions both positive and negative aspects, and it makes a strict distinction between facts that can be proven and plans based on justifiable assumptions.

Business Plan Checklist

  1. Summary
  2. Company and Strategy
  3. Products and Services
  4. Market and Customers
  5. Competition
  6. Marketing
  7. Production, Delivery and Procurement
  8. Research and Development
  9. Location and Administration
  10. Information and Communication Technology
  11. Management, Management Instruments, Organization
  12. Risk Analysis
  13. Finance

Financial Planning

A business plan sets out how your business idea will be implemented, what resources will be required, and what results can be expected by when. It is an indispensable tool for acquiring future business partners such as investors, employees, suppliers, or banks.

Tools

Practical Guide

Find out everything about the structure, form, and components of a business plan here.

Download (PDF 1.9 MB)

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